STMD

BACKGROUND

The Sacramento Tourism Marketing District (STMD) was renewed for 10 years on July 1, 2024. The STMD was established to provide additional funding to increase the level of sales and marketing activity by Visit Sacramento as it relates to Sacramento as a tourism, marketing, sports and event destination.

The funding, raised by the hospitality industry, is directed by the hospitality industry. The funds flow directly into sales and marketing activities that will be reviewed and monitored by a Tourism District Committee of industry peers - hotel managers and short-term rental operators appointed by the Sacramento Hotel Association. Each member of the Tourism District Committee is also a member of the Board of Directors of Visit Sacramento.

FOUR HOTEL ZONES

The STMD tourism assessment rate structure is based on a percentage fee - 3.45%, 2.875%, 2.30%, 1.15% - for four geographic zones within the City of Sacramento and the unincorporated area of Sacramento County. The STMD assessment is an assessment on the lodging property, not the guest; however, the assessment may be passed through to the guest at the discretion of the assessed lodging business. If the assessment is passed through to the guest, it should be noted as "Tourism Assessment" on the folio/bill.

STMD TOURISM COMMITTEE

Chair - Jeroen Gerrese, Sheraton Grand
Vice Chair - Royce Pollard, DoubleTree by Hilton Sacramento

Zone 1 (Downtown)
Nikki Glass, Kimpton Sawyer Hotel
Patrick Miller, Hyatt Regency Sacramento
Jeroen Gerrese, Sheraton Grand

Zone 2 (Point West Area)
Tim Woolslayer, Hilton Sacramento Arden West 
Royce Pollard, DoubleTree by Hilton Sacramento

Zone 3 (Natomas Area)
Doug Warren, Marriott

Zone 4 (Balance of County)
David Huber, Wyndham Sacramento

2024 Committee Meetings

STMD meetings are held quarterly on the following dates:
* Jan. 9 - Regular Meeting
* Apr. 11 - Regular Meeting
* Jun. 6 - Special Meeting - 12pm - 1:30pm
* Jul. 9 - Regular Meeting
Location: Visit Sacramento office: 1608 I St. Sacramento, CA 95814
Time: 11 a.m.

Agendas and Minutes
Agendas for meetings taking place July 1, 2024 and later will be posted here as the new district meetings take place.

Previous STMD Agendas
* July 9, 2024

Minutes of previous meetings are posted below. For copies of earlier minutes, email STMD@visitsacramento.com.
Minutes for meetings taking place July 1, 2024 and later will be posted here following approval at the next months meeting.