About Us
Visit Sacramento is the public-facing name of the Sacramento Convention & Visitors Bureau, a destination marketing organization. Core business is selling and marketing Sacramento as a destination for meetings & conventions, travel trade and leisure travelers to generate economic impact for the City and County of Sacramento. Visit Sacramento is the parent brand for a family of four brands.
America's Farm-to-Fork Capital
A regional identity and year-round platform to highlight the farms, restaurants, organizations and individuals that contribute to the local culinary and agricultural landscapes. The program works to increase awareness of the region's unmatched prowess when it comes to fresh food.
Sacramento Sports Commission
Sac Sports recruits and retains a variety of sports businesses, including youth and amateur sports and high profile events; develops and owns events that create new revenue streams; and promotes, supports and advocates sports, sports business and opportunities in the community.
Sacramento 365
The largest all-inclusive arts and entertainment resource for the greater Sacramento area. A joint project of Visit Sacramento, the City of Sacramento’s Convention and Cultural Services, and the Office of Arts & Culture, Sacramento365 promotes the region’s strong sense of community, cultural diversity, vibrant arts scene, and farm-to-fork movement.
Sac Event Crew
A volunteer program launched in 2015 to service the events managed by Visit Sacramento and Sac Sports, including Farm-to-Fork Festival, track & field championships and California State Fair exhibit.
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Mission Statement
Strengthen the positive awareness of the City and County of Sacramento as a convention and visitor destination to increase revenues and stimulate...
Diversity, Equity and Inclusion
Sacramento does not run from nor disparage the words “diversity,” “equity” and “inclusion” because they represent...
Board Of Directors
A Board of Directors governs Visit Sacramento, meeting monthly to review and approve staff-proposed programs, goals and objectives and set policy....
STMD
The Sacramento Tourism Marketing District (STMD) was renewed for 10 years on July 1, 2024. The STMD was established to provide additional funding to...
STID
Developed by Visit Sacramento, the Sacramento Tourism Infrastructure District (STID) is an assessment district proposed to provide specific benefits...
Volunteer
Visit Sacramento’s volunteer program brings you right into the heart of the action at some of our region’s most well-known special events....
Job Opportunities
Learn about available positions to join the Visit Sacramento team.
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